Bronco Ad Campaign
The original purpose of this project was to design a full ad campaign for a car of our choice. However, the catch was that we were not able to feature the car or any aspect of the car in the actual imagery of the campaign, but we were able to add it in later if we chose. This Bronco campaign focused on the main benefit of this car being that you can design everything custom - down to the stitching on the seats. The target audience was women ages 25-40 and I used women's accessories to represent the importance of getting to design and pick things out according to your taste.
Plaid Rabbit Branding
The purpose of this project was to fully rebrand any company we chose including redesigning their logo, designing merchandise and signage, a full business card, letterhead and envelope package, and a process book showing all of the steps of the logo design process. I chose the Plaid Rabbit which is a children's clothing boutique in Nashville, Tennessee. Below are just a few designs for Plaid Rabbit such as clothing tags and gift boxes for the store to better encapsulate the softness and playfulness of their company.
Brewtally Honest Billboards
Brewtally Honest is a canned cold brew company that promotes having clean ingredients with no additives unlike any other energy drinks on the market. Using this as the main benefit to promote and keeping the target audience of college students and recent graduates in mind, I created a campaign that plays off modern day dating apps to appeal to young adults. Most people ages 20-35 have had bad dating experiences and can relate to having to sort through the bad ones that maybe aren't as good for you as they appear.
Starting with the billboard campaign, the Brewtally Honest can did not yet have a design but is clearly featured as the can that grabs your attention first.
Brewtally Honest Ad Campaign
The Brewtally Honest print ad campaign was to target the same audience of college students and were to be used around college campuses. This campaign has a comedic touch through the use of the speech bubbles while still delivering the overall message of switching to Brewtally Honest Cold Brew because it is better for you than other toxic beverages on the market. The goal was to also push the boundaries as requested by our client which led to the references of harmful drinks such as Redbull and Coca-Cola.
Brewtally Honest Social Media
The Brewtally Honest Social Media campaign plays off modern day dating apps to present the idea that Brewtally Honest Cold Brew is the perfect fit for you and to "swipe left" on anything else. The comedic undertones of this campaign appeal to all ages and can be used on all platforms such as Instagram, Twitter, and Facebook.